The right image can electrify an entire campaign.

 

The visual identity for The Perfect Guy made such a hit with the studio and filmmakers that they decided to build the film’s launch marketing around it.

 

The Perfect Guy was not only a hit for the film but also set the backdrop for the BET Awards at LA Live in June 2015.

A seven-day takeover leading up to the BET Awards in 2015 was a huge success and made a visual impact, paving a solid road to the opening of the film in September.

 

© Jen Ditchik 2018 / jenditchik@yahoo.com

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