Jen Ditchik 

The right image can electrify an entire campaign.

 

The visual identity for The Perfect Guy made such a hit with the studio and filmmakers that they decided to build the film’s launch marketing around it to include a teaser, payoff, character banners, in theater standee, and a complete live takeover at LA Live.

 

The Perfect Guy was a hit for the film and set the backdrop for the BET Awards at LA Live in June 2015.

​

A seven-day takeover leading up to the BET Awards in 2015 was a huge success and made a visual impact, paving a concrete road to the film’s opening in September.