The right image can electrify an entire campaign.


The visual identity for The Perfect Guy made such a hit with the studio and filmmakers that they decided to build the film’s launch marketing around it to include a teaser, payoff, character banners, in theater standee, and a complete live takeover at LA Live.


The Perfect Guy was a hit for the film and set the backdrop for the BET Awards at LA Live in June 2015.

A seven-day takeover leading up to the BET Awards in 2015 was a huge success and made a visual impact, paving a concrete road to the film’s opening in September.


© Jen Ditchik 2021 |

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