The right image can electrify an entire campaign.
The visual identity for The Perfect Guy made such a hit with the studio and filmmakers that they decided to build the film’s launch marketing around it.
The Perfect Guy was not only a hit for the film but also set the backdrop for the BET Awards at LA Live in June 2015.
β
A seven-day takeover leading up to the BET Awards in 2015 was a huge success and made a visual impact, paving a solid road to the opening of the film in September.